Store your hat either crown down or on a hat stand to help maintain its shape. Use a soft brush or lint roller to gently remove dust and dirt, brushing in a counter-clockwise motion.
Avoid exposing your hat to excessive moisture. As it is crafted from 100% Australian wool, getting it overly wet may affect its shape and structure. If your hat does become wet, allow it to air dry naturally away from direct heat.
For marks or stains, spot clean only using a clean, damp cloth. Do not machine wash or submerge in water.
With proper care, your Cowboy Calling hat will last for years to come.